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Miller Genuine Draft Light 64

Miller Genuine Draft Light 64Miller has made over their Miller Genuine Draft Light in an effort to go toe to toe with Michelob Ultra in the low carb beer market. It is a mere 64 calories compared to Michelob Ultra’s 95. I was eager to try this one out.

Miller Genuine Draft Light 64 has a slight corn malt aroma. The pour results in a vigorous head that dissipates to a thin film. The color, as pictured, is a pale yellow. The mouthfeel is very light bodied and a lot of carbonation. It has a corny sweetness to it, but there are no big “beer forward” attributes. It does, however, have more flavor to it than Michelob Ultra. I could drink quite a few of these beers in rapid succession and not get tired of the flavor because it is so light.

A friend of mine commented that Miller Genuine Draft Light 64 is “watered down”. I told him that I think they did an incredible job for what they were trying to accomplish in the low carb/calorie category. One suggestion that would not raise the caloric intake is to add a few more hops. The bitters would give it some more dimension instead of being a bit thin on flavor. Even though this beer lacks a bit of beer character, it has its place in the market. It would be perfect ice cold on a hot day and definitely fits the bill if you are looking to drink a refreshing light beer.

This beer is a bargain in terms of price. Genuine Draft is considered “premium” beer, while it’s competitor, Michelob Ultra, is considered “above premium”. A 6-pack of bottles was $4.99. Recommended!

Official Site

–Matt Scheerer (of Red-Icculus.com)

miller genuine draft light 64, miller, beer, adult beverage

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This entry was posted on Monday, March 24th, 2008 at 11:22 am and is filed under Adult Beverage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

21 Responses to “Miller Genuine Draft Light 64”

  1. Maratea Says:
    March 27th, 2008 at 9:47 am

    It only has 2.9% alcohol. Utah only has 3.2% beer. What’s that tell you?

  2. g$ and the brothers Says:
    March 28th, 2008 at 9:17 am

    a woos beer!

  3. Tristan Says:
    April 5th, 2008 at 6:32 pm

    I am drinking one right now. I am saddened that I have five more left in the fridge..that space could be occupied by something better.

  4. Todd Says:
    April 8th, 2008 at 3:01 pm

    Worst Beer ever!!! Miller really screwed this one up!!! Bring back my MGD Light please!!!!

  5. Shawn Says:
    April 24th, 2008 at 6:04 am

    You people don’t make sense. Its a 64 calorie beer so it will NEVER be have a big % of alcohol and it will never taste like a 100 calorie light beer. What did you people expect? It is what it is… the best tasting *64* calorie beer there is. Name one better?

  6. admin Says:
    April 24th, 2008 at 1:50 pm

    Well said Shawn; Miller Genuine Draft Light 64 is targeting a specific audience; if you’re not in the audience you probably will not enjoy the product.

  7. Anonymous Says:
    April 25th, 2008 at 5:51 am

    It leaves a bitter taste in your mouth, but I probably will have it on occasion. Still prefer Michelob Ultra, much better taste.

  8. Ken Says:
    April 28th, 2008 at 9:19 pm

    Miller should have taken a lesson from Coca-Cola who made one of the biggest marketing blunders of all times when they tried to change the formula of an established product. They had to come back with “Coca Cola Classic” to recover. This 64 thing should have been marketed with a new name because the original product (MGD Light) has been butchered beyond belief. It has angered me enough to not only switch beers, but to abandon all Miller products.

  9. Sheri Says:
    April 30th, 2008 at 2:20 pm

    I think it is wonderful! I enjoy the amount of calories and the amount of alcohol it contains! We can go out for an evening with much less worry! Thanks Miller Brewing Company!

  10. Mark C. Says:
    May 16th, 2008 at 4:10 pm

    Because of medicines I now have to take, I had to switch to the 1/2% N.A. brews. Except for Claushalter(sp?) of Germany, they tasted plain awful. The MGD 64 actually tastes more like beer, and my body seems to tolerate a few at a time. So, great beer for certain pill poppers…

  11. Wisconsin Beer Consumer Says:
    May 25th, 2008 at 8:15 pm

    Seriously, didn’t Miller learn anything from coke’s mistake?

    There is not reason to ‘remake’ a beverage we were all enjoying before!

    The least Miller could have done was left MGDL alone, and released a new ’summer beer’. Hopefully this one ends up in the discount cart shortly, and we can go back to the good old thing…the real Miller Genuine Draft Light.

  12. Wisconsin Beer Drinker Says:
    May 27th, 2008 at 7:43 am

    I was an avid MGD Light fan until they switched to the 64. Then I noticed I could drink it all night and not even catch a buzz. So what’s the point of drinking beer if you can’t get even a slight buzz? I quit drinking it all together and switched to Bud Light.
    Big Mistake selling that 64 crap in Wisconsin Miller! Of course they are marketing the hell out of it here in Wisconsin. Sooner or later they are going to learn their lesson.

  13. Allison Says:
    May 29th, 2008 at 11:00 am

    I have yet to try the MGD 64 (I live in NC), but I am hoping soon (fingers crossed) that it will come to the southern states. I have another recommendation for an ultra-light beer: Becks Premium Light - it only has 64 calories and I love the taste!

  14. Ed Says:
    June 18th, 2008 at 6:27 pm

    I am a boater and I think this is the one of the best light beers out there. I can drink them all day in the hot sun without the calories. If you have ever been on the beach all day drinking then “This Miller is for You!” Thanks Miller PLEASE bring them out in 24 or 30 Packs soon.

  15. bruce Says:
    June 19th, 2008 at 7:17 pm

    This beer does exactly what it is designed to do, Offer a light taste with a reasonable alcohol content. For those of us who want to drink a 5-6% alcohol beer, this is not the one to buy. Thanks Miller

  16. Melanie Says:
    June 20th, 2008 at 10:50 am

    I recently discovered MGDL 64. I enjoy it! While it certainly does not have the body of a full flavor beer, the 64 calories do not add to my body either!

  17. Michelle Says:
    June 20th, 2008 at 10:53 am

    I recently tried the MGDL-64 after being deprived by a diet and was quite suprised by the flavor. I am very happy to have found a beer that is only 1 point on the Weight Watchers plan. It’s a beer you can drink as much as you want without gaining any weight!!!! Can’t wait for Miller to bring it out in cases!

  18. Pat and Jer Says:
    June 20th, 2008 at 2:54 pm

    We were truly disappointed. If Miller wanted to get into the low carb, low cal beers, why didn’t they just make an ultra light and leave our favorite beer alone. I think the choices should be out there, but MGD light was a beer that tasted good but yet was a few less calories and carbs. MGD 64 tastes like carbonated water with a little beer tasted infused. Not for us. We will be on the search for another beer.

  19. Dallas Caley Says:
    June 27th, 2008 at 11:20 am

    regarding the person who said they should take a lesson from coke; the only reason coke went to new coke and then back was because they wanted to stop using real suger and switch to corn syrup, it was not a marketing blunder but a planned ruse and you never knew the difference.

    Yes this beer does not have a lot of flaver but what do you expect for 64 calories, you are not going to get a guinness.

  20. Anja Says:
    June 28th, 2008 at 2:56 pm

    This is perfect adult soda. Any real beer lover isn’t drinking Miller anyway, so this is perfect for beer-ish refreshment without the guilt of calories. If you want to raise the alcohol content of your afternoon, serve the MGDL with a shot of hard alcohol and continue to sip away at you refreshing MGDL!

  21. Patty Says:
    June 30th, 2008 at 5:41 pm

    Admin and Shawn said it all…the beer is not targeting beer drinkers that are not calorie concious. They are targeting folks that are watching their weight!

    I drank MGD Light years ago….had to go to Mich Light when I could no longer buy it. Since then, I’ve switched to Mich Ultra (which I LOVE), and recently started drinking the 64 calorie “Becks Premier Light”. The only thing I don’t like about Beck’s is the price. $15-$16 per 12 pack is rather steep to me.

    I will be very glad to see MGC Light in our supermarkets here in the south! Anxious to check it out.

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