Most readers can’t remember the time when RC Cola was competitive with Coke and Pepsi. Now it seems to be thought of in the same way we think of grocery store brands; a generic knock off. This is a shame, because Royal Crown Cola was, and still is, an exceptionally great tasting beverage. Closer to Pepsi than to Coke, RC has a smooth, sweet profile with a slightly fruity finish. If you’ve never tried RC, or it’s been a long time, I recommend grabbing a bottle the next time you see it. If you’re a cola fan, I think you’ll be pleasantly surprised.
Diet RC has been notoriously difficult to find. In fact, despite my best efforts to find a bottle or can, I have never laid my eyes on it in person. Rumor has it that it has been discontinued. That’s a shame, I’d have loved to add it to my collection. What we have now is RC Ten, a product riding the coat-tails of the success of Dr. Pepper Ten.
As high as I am on regular RC (as well as Dr. Pepper Ten), I’m every bit as low on RC Ten. This is just an inferior product when compared to its competition; mainly Coke Zero and Pepsi Max. It certainly falls short of its sister soda Dr. Pepper Ten. It tastes horribly of chemicals, and lacks much in the way of cola flavor. It doesn’t make me think of regular RC in any way. RC Ten is, in a word, ‘Bleh!’