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Coke Life

Coke Life

Not a review, but a rather exciting preview this evening. Coca-Cola is doing a market test of a new extension of their line of colas dubbed Coke ‘Life’ in Argentina. Coke Life is going to be a mid-calorie beverage (much like Pepsi Next), but it’s signature feature is that it will be sweetened with a combination of sugar (or corn syrup in the USA), and stevia.

Stevia has been referred to as ‘unusable’ in colas by the folks at Pepsi, so I’m absolutely dying to know what Coke’s chemists have come up with. It appears that Coke Life will be marketed as an ‘all natural’ product, and will be very desirable to women, yuppies, and hipsters all the same while retaining the known and loved Coca-Cola flavor.

As an added bonus for the latter two categories of consumers, the bottle will be one hundred percent recyclable, and at least thirty percent biodegradable. This is accomplished by some convoluted process of turning veggies in to plastic; a process I’m not nearly smart enough to try to explain. But hey, if it saves a whale or two, more power to them.

I’ll have a real review out to you as soon as possible. I’m a bit worried as I’ve read stevia can cause ‘anal leakage,’ but I’ve always been willing to throw myself under the proverbial bus for my faithful readers. Coke Life will be no different. Stay tuned!!!

-Jeremy Hobbs

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