Surge Is Back!

Surge was unquestionably my favorite soft drink as a teenager in the 90s. I lived for it. It was a 2-liter-a-day-plus-a-can-at-lunch kind of addiction. You can imagine my shock and horror when Coca-Cola pulled it from the shelves in 2001. I was diagnosed with depression in 2002, and I’m not sure Coke wasn’t to blame.

I kid of course. But not by much. For me Surge represents a happier time in my life. High school lunches with a long deceased friend. Catching a movie with Mom, God rest her soul. The simpler way of life before 9/11. PlayStation. My beloved Jacksonville Jaguars were worth watching. Radio had real music playing, recorded bands that could play instruments. It was simply a better time. So it’s more than a soda to me.

I can’t objectively review memories though! I will assume from this point forward that you have never tried Surge before, and my nostalgic meanderings mean nothing to you. What is this ‘Surge’ that I speak so fondly of?

Surge is a citrus soda with a carb loaded caffeine kick. Coke’s answer to PepsiCo’s Mountain Dew. It is a bright neon green color, on the bubblier end of the carbonation spectrum, and is best served cold but without ice. I’d say orange is the dominant flavor with a lime finish. The Mountain Dew comparison is a fair one, with Surge easily being the better of the two. That’s not just my own biased opinion; I’ve done some sampling with nostalgia-less friends and acquaintances. If the taste tests are blind, it’s no-contest in favor of the Fully Loaded citrus soda Surge.

In an effort to maintain credibility, even if only in my own mind, I’d be remiss if I didn’t say that the flavor doesn’t seem quite potent as it did back in the day. Could be my taste buds failing me, or my mind only remembering things in grandiose style. Not sure which. Regardless, the flavor is spot on, as is the nose, it just seems to be lacking ever so slightly in concentration.

The new can is really the old can, just a bit elongated after switching from 12 to 16 ounces. The logo looks to be pretty much untouched, and the only addition to the package I can pick out is the FDA mandated calorie signage. Surprise, it has a lot! 230 per serving. 62 g’s of carbs, 56 of those being sugar, delivered to you in the form of high fructose corn syrup. Health food it is not (despite being green), but it sure does taste good!

As of this writing it can be bought only on Amazon, for the reasonable price of $14. Shipping is free for Prime members. $1 plus for a can of soda may seem steep to some, but they’re big cans of an admittedly niche product getting delivered to your door. Hard to haggle Coke over pennies while they’re doing fans a solid by even making it available. With any luck it will return to grocery store aisles before long as the sales appear to be quite brisk through the internet retail juggernaut.

Whether your speeding down memory lane like myself, or trying Surge for the very first time, I have zero reservations in recommending you to pick up a case or two. Or ten.

Comments ( 10 )

  1. / ReplyKat
    As someone who tried Surge for the first time this year, I can attest that your review is spot on. As someone who tries to maintain a healthy diet, I have no problem letting Surge be my splurge.
  2. / ReplyRed Icculus
    When I was in college, we had Surge in the soda fountain. I think I was their #1 consumer.
  3. / ReplyPepsi True - The Consumer's Corner
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