Ruffles Flame Grilled Steak Chips

A grilled slab of dead cow can be one of the most delicious, flavorful things one can eat. As a side dish, most steak eaters prefer having some form of potato, be it fried, baked, or mashed. The term ‘meat and potatoes’ didn’t just accidentally appear in our vernacular. Frito Lay has tried to take advantage of this, introducing a limited edition flavored Ruffles chip, ‘Flame Grilled Steak.’

Combining the flavors was solid logic, and I was easily convinced to grab them as an impulse buy. The delicious looking cut of beef on the bag reeled me in.  Upon opening the bag, I was greeted by powerful, but pleasant aroma of smoke. I was brought back to a happier time of grilling out with the family, instead of eating out of a box like I do now.

But, alas, my bubble went bust upon first bite. These reminded me more of a potato marinated in liquid smoke, then crinkle cut and fried up to be served to unsuspecting steak lovers. Sure, they’re edible, and I had no trouble downing the bag, but Ruffles Flame Grilled Steak chips probably won’t find their way into my cart again. Your results may vary. Solid ‘Meh.’

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-Jeremy Hobbs